It’s not an Upfront or a NewFront. It’s HealthFront.

This summer, Publicis Health Media will debut a two-day event in Manhattan, where the healthcare industry’s top brands and publishers will gather to disrupt health media as we know it through a mixture of programming, thought leadership and deal-making.

Andrea Palmer, PHM’s president, spoke with Adweek about the event. Read more at Adweek.

More information is also available through this week’s Ad Age Agency Brief.

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